Conference Program

Days


Tracks

Tuesday, July 19, 2016
8:15am
Tuesday - 7/19/16
()
Continental Breakfast
X-01
  
9:00-10:55am
Tuesday - 7/19/16
Developer Workshop (Room 16)
NEXMO Developer Workshop - How to Voice-Enable Your App with the Nexmo Voice API
APIDW-01
In this workshop, you'll learn about the key use cases for voice, including conferencing systems, voice proxy/number masking, call recording, call tracking, IVR (Interactive Voice Response), and more. We'll then demonstrate how to use the Nexmo Voice REST API to architect, design and build a scalable voice application in a matter of minutes. There will also be time set aside for you to try out the API, ask questions and provide feedback.
  Developer Workshop
9:00-9:25am
Tuesday - 7/19/16
Business Track (Room 17)
APIs and the Access Economy
APIB-01
Technology Solutions Ja
APIs are changing the way we do business. They are linking people to services, content and goods with a speed and ease that have transformed previously impossible or impractical transactions into economically viable and convenient events. If there is one trait that links all of the businesses under the broad umbrella of this new phenomenon, it is access—immediate, digitally-enabled and often temporary, access to space, services, content or physical goods. This session seeks to explore the many ways in which APIs are enabling the “access economy” and improving the way products and services are accessed and consumed.
Smart Machines Track (Room 19)
AI: How Far Have We Come and Where Are We Headed?
APISM-01
How far have we really come in Artificial Intelligence and what will it take to get us beyond our current horizons in creating better smart machines? What are the driving forces behind AI innovation and where can we expect it to stumble? Is there enough current demand to substantiate investment in AI to make it a viable market?
Vertical Track (Room 20)
Real Time Communications and IoT: Spawning Innovation
APIV-03
Dialogic
Service providers need to innovate in order to captivate their users. RTC has been part of everyday life for many years, but now, we have a tremendous opportunity to marry these capabilities marry them to the ever-growing IoT community via rich and flexible APIs to feed innovation. This session will present innovation ideas for Service Providers to leverage network infrastructure you already own and to enable the developers with the tools to extend solutions by bringing exciting applications that were not previously not possible.
  Business Track
  Smart Machines Track
  Vertical Track
9:30-9:55am
Tuesday - 7/19/16
Business Track (Room 17)
Consequences of an Unhealthy API – What Businesses Need to Know
APIB-03
Digital interactions, such as tracking steps, receiving coffeemaker alerts, and locking your house automatically via your mobile device no longer surprise us. What’s shocking is that businesses don’t realize that their API ecosystems are what are the underpinnings of all of these connections – and that it’s still evolving. As the API ecosystem evolves, do you know the health of your API? How can you tell? What questions should you ask? As the universal language behind connectivity, APIs mirror the health of your digital ecosystems and are responsible for connecting three billion Internet users today. The health of an API is mission critical and should not be overlooked, taken for granted or left on autopilot. If you have an unhealthy API, you have an unhealthy—and impractical—app potentially leaving billions of users in the dark. Without a robust API and the composable pieces to integrate into apps and platforms, your business may lack the human touch that is essential to consumer appeal and engagement. This session will discuss how businesses of all sizes use APIs as shortcuts to new digital interactions, take a look at what’s “under the hood,” so to speak, of an API ecosystem.
Smart Machines Track (Room 19)
Training Intelligent Machines
APISM-02
Ayla Networks
Training and teaching machines and having them operate with that knowledge for ongoing functionality is a new concept in intelligent machines. The training process requires: 1. Collection of data over time 2. Analysis of the data 3. Creation of analytics 4. Changing the product so it uses the analytics results Step 3 now resides in the machine, rather than the cloud. But heavier analytics ongoing are required, and are best situated in the cloud. Connectivity in the cloud also allows the machine to be updated with newer algorithms.
Vertical Track (Room 20)
Bridging Open IoT with Legacy Systems Through API’s
APIV-04
Opto 22
Businesses have large amounts of capital invested in legacy systems and devices to service today's markets in automation, manufacturing, transportation, energy, and many others. But these legacy devices – whether sensors, I/O, protocol gateways, or aging databases – are often in closed proprietary systems that silo what could be useful business intelligence. The session will discuss how APIs can be used to leverage the IoT and enable legacy systems to make businesses more competitive. You’ll learn strategies for connecting proprietary systems to the IoT using APIs, as well as technical details for implementing an IoT strategy, enabling legacy sensor and I/O systems, moving data securely from point to point, and visualizing legacy systems, all through open IoT technologies. This presentation will help both experienced and new developers understand how to address the challenges related to integrating legacy systems into the IoT.
  Business Track
  Smart Machines Track
  Vertical Track
10:00-10:25am
Tuesday - 7/19/16
Business Track (Room 17)
Is Regulation Controlling Innovation Related to APIs, Apps and PCI Compliance?
APIB-11
Regulated industries, including but not limited to finance and healthcare, are being forced to provide APIs to enable access to their data. Being open while remaining secure is a significant problem that has to be addressed. This session will discuss the impact of regulation on businesses' relationships with their customers, including highlighting the regulations that are driving adoption of APIs, how they can help transformation and generate business opportunities, and how security be maintained while becoming more open.
Smart Machines Track (Room 19)
Can We Trust Machines?
APISM-03
Machine learning promises to be the next generation of intelligent services and applications, with the power to disrupt business more than what we have seen to date. Much of what will be built using smart machines and machine learning will require an inherent trust in technology. In fact, much of what is already part of today’s business process – fraud detection, sentiment analysis and prediction, recommendation engines, etc. – are already leveraging machine intelligence. Can we trust these machines and their thought processes, not only today, but as they become more complex and are integrated into more intricate operations? How can we ensure the input data creates a reliable output stream and what happens if that logic falters?
  Business Track
  Smart Machines Track
10:30-10:55am
Tuesday - 7/19/16
Business Track (Room 17)
What Companies Think about when they Formulate their API Strategy
APIB-02
Idea2, Ltd.
The ferocious changes in the API world demand that companies define their intent and remain decisive about their paths forward. Many companies who choose to ignore the opportunities are already finding themselves overtaken by market entrants who can operate at a fraction of their cost structure, deliver a meaningful customer experience, and can adapt at the speed of change because their underlying technologies support it. Courageous companies can simultaneously modernize their strategies, systems, and bring both employees and customers into solid footing with technologies that serve to make life better. This session will detail the business journey from today into an API-driven future with the technology platforms that are already available today, and ways companies look at their businesses to formulate an efficient path forward. - What is the data that should be shared via APIs in order to expand markets, improve customer experience, or reduce cost? - How do we benefit from internal, external, or partner APIs? - What are the systems that need to be replaced, and which can stay? - What are my selection criteria when evaluating SaaS technologies? - How do I make an API strategy happen incrementally, without hitting retirement age before it’s ready?
Smart Machines Track (Room 19)
Smart Machines Still Need Smart People
APISM-04
Despite the great strides in artificial intelligence – especially compared to its prospects a decade ago – there is still much human intelligence to be injected in the machine learning systems to truly be able to call it intelligence. What have we learned to date and what are pain points, and how can human cognition be integrated into AI to enhance its capabilities and potentially speed up development.
Vertical Track (Room 20)
Addressing IoT Development Challenges
APIV-06
Open Mobile Alliance
The advent of the Internet of Things (IoT) and associated machine-to-machine (M2M) technologies offers unprecedented opportunity to enhance the way we live, work and play. From healthcare to automotive to public utilities, there is almost no aspect of life that will not be touched by IoT. According to the 2015 Cisco Visual Networking Index Forecast, the number of IP-connected personal devices and M2M connections online will grow to more than 24 billion by 2019. However, in order to realize the potential benefit of IoT, there are business, technology and privacy hurdles that must be addressed and overcome. In order to address these issues, the Open Mobile Alliance (OMA) has developed the OMA Generic Open Terminal API Framework (GotAPI) Version 1.0. This allows developers to create applications compatible with a variety of devices, which until now have required dedicated native code development efforts. With GotAPI, applications running in browsers can access external devices consistently across any OS, giving developers the opportunity to help create a new ecosystem of interoperable devices and applications. This open architecture allows developers to write less complex applications for smart devices while expanding market reach.
  Business Track
  Smart Machines Track
  Vertical Track
11:00am
Tuesday - 7/19/16
Keynote Session (Room 21)
Keynote Presentation by Oracle: It’s More than Just the API
K-06
APIs are an excellent tool to help address business challenges. When examining this larger perspective, the focus expands from the technical aspects of the APIs to operational and business challenges that need to be addressed and the implications this has on a successful API program. During this session we will explore the factors that make an API program successful -- ranging from understanding your users and your ecosystem to reliability and security concerns. In addition we will review customer use cases and how they have used APIs to solve real-world problems.
  Keynote Session
11:30am
Tuesday - 7/19/16
Keynote Session (Room 21)
Keynote Presentation by Microsoft
K-07
Microsoft
  Keynote Session
12:00pm
Tuesday - 7/19/16
(Room 21)
Conference Luncheon
X-02
  
1:00-1:55pm
Tuesday - 7/19/16
Business Track (Room 17)
Tapping into the Power of AI Through APIs
APID-05
Agora.io
HD Voice News
Cognitive learning systems are being rolled out by IBM (Watson), Microsoft (Project Oxford), Google (TensorFlow) and Facebook, applying the power of software and the cloud to recognize faces and emotions, translate between speakers in real time, and perform numerous other complex tasks. This panel will discuss what the art of the possible is today to tap into AIs with APIs and what is in the pipeline for the future.
  Business Track
1:00-1:25pm
Tuesday - 7/19/16
Vertical Track (Room 20)
5 Tips for Optimizing APIs for Integration Use Cases
APID-11
Cloud Elements
It’s no surprise that we’re sitting in a big pile of un-used, un-discovered APIs. Over the past few years, developers have gotten really (REALLY) good at producing APIs, leading to some of the greatest technologies of our generation. But the trend of putting your API out there for the public to find and use, is dying. (It might even be dead). Why? Because over 70% of integration work will happen outside of IT Development, by average business users, like marketers or accountants. We need to start thinking about consumption. Consumption from the average business users’ perspective. How can app developers start to fully embrace integration into their product strategy? Based on the experience of integrating to hundreds of APIs, this session will provide tips for optimizing APIs for the integration use case. Practical examples will include: embracing customization through APIs, the impact of richer metadata, improving the coverage of webhooks and the impact of limiters on the consumers of APIs.
Smart Machines Track (Room 19)
Real World Application of APIs in the Data Center
APIV-08
Server Technology Inc.
Much of today’s smart technology is based on speech technology. It would be fair to say, however, that not everyone has had a positive speech recognition experience and many would even argue that natural language processing is too far from being accurate and should not be trusted for any important tasks. Is that true? What is the state of speech tech and how are advances helping drive smart machines and AI?
  Vertical Track
  Smart Machines Track
1:00-2:55pm
Tuesday - 7/19/16
Developer Workshop (Room 16)
Smart Bear Workshop - API Design First with the Swagger / Open API Specification
APIDW-02
Using open source and commercial tooling can not only build APIs faster, but they are more modular and easier to consume. In this workshop, we will use tooling in the Swagger ecosystem to build “sustainable APIs” in a number of programming languages, and connect them to other cloud services for further development in the API lifecycle. What attendees will learn: - Basic syntax in the Swagger / Open API specification - Troubleshooting and iterating design issues before writing code - Turning specifications into server-side code in a manner that encourages reuse and team contributions - How to push servers into API Management systems for production deployments
  Developer Workshop
1:30-1:55pm
Tuesday - 7/19/16
Smart Machines Track (Room 19)
What's Driving the Chatbot Craze?
APISM-05
While chatbots have existed for some time, it’s only recently that the world seems to have gone bot crazy. In fact, the dream of easily reusable components is an old one in programming, dating back to the emergence of object-oriented programming in the 1960s half a century ago. The truth is, it never really worked. Not in a way that transformed programming. Today, we find the required components have arrived in full force: they are called services. Services such as Twilio for communications, Stripe or Dwolla for payments, Sendgrid for emails and so on, which let programmers do amazing things with just a few lines of code and enable them to build and launch something meaningful in the duration of a hackathon. So, why this sudden interest in and adoption of chatbots and what has changed to make them work now, how are bots being used to help businesses and users alike, and what else might we see bots accomplish as their components and machine learning continue to evolve? That act of assembling the components into a new whole though, still happens largely through exactly the kind of programming we have always done. But here too change is on the way and people is creating new experiences assembling services and APIs. What are the minimum requirements for a modern API to fit into this landscape? What are the tools out there that are enabling this code-glue approach? We are not quite there, but the future in which most people will be empowered to build software is arriving and APIs are the key enablers for this.
Vertical Track (Room 20)
How to Differentiate Your Product with APIs
APIV-02
Good APIs out of the box are key success factors for a modern SaaS or PaaS API Product. Through a live demo of our cloud-based API management product we will explore the factors that allow your product to be successful -- ranging from understanding your users and your ecosystem to reliability and security concerns, as well as, automation of the full API life-cycle.
  Smart Machines Track
  Vertical Track
2:00-2:55pm
Tuesday - 7/19/16
Business Track (Room 17)
Cognitive APIs - The Building Blocks for Smarter Apps
APIB-17
IBM
Deep learning, NLP, computer vision, unstructured data... Collectively, these technologies are a part of the growing trend called Cognitive Computing. Like building with blocks, assembling a Web application requires patience, the proper tools, and a balanced configuration. Advancements in this new cognitive computing era are helping developers to build successful apps with these blocks, in nearly every vertical. Discover how you too, can leverage them to build smarter apps.
Smart Machines Track (Room 17)
Cognitive APIs - The Building Blocks for Smarter Apps
APISM-07
IBM
Deep learning, NLP, computer vision, unstructured data... Collectively, these technologies are a part of the growing trend called Cognitive Computing. Like building with blocks, assembling a Web application requires patience, the proper tools, and a balanced configuration. Advancements in this new cognitive computing era are helping developers to build successful apps with these blocks, in nearly every vertical. Discover how you too, can leverage them to build smarter apps.
  Business Track
  Smart Machines Track
2:00-2:25pm
Tuesday - 7/19/16
Vertical Track (Room 20)
Reinventing Financial Services for the Digital Age
APIV-10
Customers are raising the bar of service expectation and increasingly demand tailored solutions. Financial services companies must reinvent the customer journey to meet these demands. With a truly seamless, omnichannel experience for customers, banks and institutions can ensure customer retention, improve NPS scores and more. This session will take a close look at how two prominent financial services companies have used APIs to build video-enabled solutions that have delivered on customer convenience and satisfaction.
  Vertical Track
2:30-2:55pm
Tuesday - 7/19/16
Vertical Track (Room 20)
Simplifying Financial Services with APIs
APIV-22
The usage of APIs is enabling new use cases in different markets. This session will review the final architecture and all the lessons learned in a real field deployment in financial services. Specifically, the discussion will focus on the different communications mechanism that are required in order to onboard new customers, and how these are all integrated into the bank's existing systems via APIs to create a more efficient and customer-friendly process.
  Vertical Track
3:00pm
Tuesday - 7/19/16
Keynote Session (Room 21)
Keynote Presentation by Cisco
K-01
  Keynote Session
3:30pm
Tuesday - 7/19/16
Keynote Session (Room 21)
Keynote Presentation by IBM: Disrupt or Be Disrupted by the API Economy
K-02
Hybrid Cloud Integration and API Economy IBM
The session talks about digital transformation, the API Economy and their game-changing ability to help new and existing organizations expand their market position and stay ahead of potential disruptors.
  Keynote Session
4:00pm
Tuesday - 7/19/16
Keynote Session (Room 21)
Keynote Presentation by Zang: Disrupting the Pace of Innovation
K-08
The next level of innovation in the digital economy is driven by the ability to embed communications right into mobile and cloud-based applications. Zang is on the forefront with dramatically simple tools and APIs that enable developers and designers to build their vision in a heartbeat. We believe in simplifying the app creation process, so if you have a vision for a communications solution, then there shouldn’t be anything in your way from seeing it through. Join me (Davide) and I'll walk through just how we make that possible!
  Keynote Session
4:30-7:00pm
Tuesday - 7/19/16
(Room 12)
Expo Hall Grand Opening Reception
X-03
  
5:00pm
Tuesday - 7/19/16
(Room 12)
API Live Demo Day Presentations Begin - Sponsored by Temasys - Expo Hall Remains Open
GS-01
Comunicano, Inc.
5:00 - Introduction by Andy Abramson
5:05 - Agora.io
5:20 - Nexmo
5:35 - Oracle
5:50 - SmartBear
6:05 - YTel
6:20 - Temasys 1
6:35 - Temasys 2
6:50 - Temasys 3
7:05 - Temasys 4
7:20 - Temasys 5
  
Wednesday, July 20, 2016
8:00am
Wednesday - 7/20/16
()
Continental Breakfast
X-04
  
8:30-10:25am
Wednesday - 7/20/16
Developer Workshop (Room 16)
Microsoft Developer Workshop
APIDW-03
A tour of the Microsoft REST API Guidelines - Gareth Jones & Rob Dolin
------------
Microsoft has codified the practices it uses to design web APIs across its diverse set of cloud services. Now we're opening that up so the community can benefit from what we learned along the journey and give us feedback on what else they'd like to see from Microsoft APIs.

Microsoft Graph - APIs for Microsoft cloud services made simple - Gareth Jones
------------
Microsoft Graph is the easiest way to connect your application to Microsoft cloud services such as Outlook, OneDrive, OneNote, Planner, Azure Active Directory and more, all from a single API. Learn how to supercharge your apps with a web of interconnected customer data and smart insights like which documents are trending in your organization.

Sneak peek at upcoming API design tools from Microsoft - Rob Dolin
------------
Microsoft is working on tools to help make the process of API design simpler and more productive. Come get a sneak peek as we share early work on these with the community and give us your feedback on what's good and what's missing.
  Developer Workshop
8:30-8:55am
Wednesday - 7/20/16
Business Track (Room 17)
Developer Market Segmentation: Who Are Developers and What Do They Want?
APIB-18
DocuSign
A common misconception is that all developers are the same, which, in fact, is not the case. Not all developers are the same and not all of them have the same goals. A well-designed platform knows how to cater to a broad range of developers and meet a variety of needs. When a platform company is not in tune with the different needs of various developer segments, the company is at risk of short changing certain audience segments and ultimately turning customers away. Third-party developers can be priced out or underserved, while it seems like they are both using the same API. In this session, we'll discuss lessons learned from interactions with platform developers to help others better position themselves and create a superior developer experience for all developers.
Smart Machines Track (Room 19)
Closing the Gap Between AI and Real-World Experiences
APISM-08
Vertical Track (Room 20)
Building HIPAA-compliant Telehealth Solutions
APIV-23
Carenection
In addition to simply getting the technology to work, there are additional compliance factors involved when working in the healthcare space. This session will detail how and which APIs can be leverage to develop HIPAA-compliant telehealth solutions, including firsthand experiences gleaned from the buildout of nationwide telehealth network delivering more than 40,000 encounters per month, using APIs to integrate technologies from multiple vendors, including Polycom, Microsoft, Interactive Intelligence, BOX, Salesforce, and more. The discussion will also include future evolution of the platform, including EHR integration as well as expansion to allow other platforms to interop with it.
  Business Track
  Smart Machines Track
  Vertical Track
9:00-9:25am
Wednesday - 7/20/16
Business Track (Room 17)
Are APIs Replacing Entire Businesses?
APIB-06
Jugnoo
What will the next generation of companies look like? Will they consist of groups of people working together in an office space or a plethora of microservices exposed as endpoints stitched together to get useful work done. From companies providing payment gateways to others providing delivery services to the companies providing analytical and tracking services to the companies providing customer support, every single service will be exposed as an API, and companies that stitch them will be exposed as its own API to a bigger company. This session will discuss the fundamental change in the way companies exist today as compared to a decade ago, and how and why companies are splitting their historical models into smaller microservice units to leverage efficiency.
Smart Machines Track (Room 19)
Enabling Smart Machines
APISM-13
Multi-Tech Systems
Connected devices are growing at an astronomical rate: It is estimated that 14 Billion devices are connected today and according to Cisco and Ericsson, there will be 50 billion connected devices by 2020. To prepare for the rise of the smart machine, companies in all sectors must build a connected device strategy that makes sense—from both a financial and logistical standpoint—if they want to capitalize on the enormous opportunity that lies ahead. This session discusses real life case scenarios to deliver insight on how various vertical markets are handling this challenge. Special attention will be paid to the following points: What different solutions are available for developers to rapidly deploy simple end-to-end solutions, focusing on industrial and commercial businesses and importance of remaining vendor-neutral? Why is the commercial market is ripe to receive new business solutions that leverage connected devices to enable machine learning, and the risk factors associated with selecting the wrong solutions? What new technologies that are being implemented today and how is the market evolving?
Vertical Track (Room 20)
Enabling the API Economy
APIV-12
The world of open APIs means that everything has an IP address, and now the challenge lies in creating stickiness and a superior experience. The answer lies in today’s communications Platform-as-a-Service (cPaaS) offerings, with their rich capabilities and extensive flexibility. These tools help enable anyone from individual developers to the largest global companies in the world to bring thousands of practical, real-world communications use cases to the market for positive digital outcomes. Enterprise verticals including healthcare and finance require security, cost efficiencies and an improved customer experience in order to fully leverage the API economy. These tools deliver by supporting two-factor authentication, embedded real-time communications and more. This presentation will provide real-life examples in multiple verticals, such as screensharing for remote diagnostics, live visual attendant, real-time remote educational collaboration and more, showcasing some of the innovative ways in which businesses of all sizes are leveraging these new opportunities and offering a glimpse of what the future holds.
  Business Track
  Smart Machines Track
  Vertical Track
9:30-10:25am
Wednesday - 7/20/16
Business Track (Room 17)
Moving with the Market: Enhancing the Value of Your Product with API
APIB-10
Phone.com
Axia Technology Partners
goTransverse
The market continues to grow. Are you on track to stay with it? As APIs alter the marketplace, streamline business processes, and increase business profitability, the demand for them is becoming a business necessity. APIs enable once convoluted internal processes to become optimized, uniform, and downright simple. Join this session to learn why your product should have an API, and why developing the software to be entirely controlled via API will enable success in the market. The panel will discuss how the recent trend in open API products has shifted the go-to-market strategy for the software industry; provide real-world examples of how businesses have grown exponentially due to their early adaption of API technology; and also show how implementing these technologies can create a community-driven product.
Vertical Track (Room 20)
Bringing Telecom Innovation to Market Faster with APIs
APIV-17
Comunicano, Inc.
Epygi Technologies
Flowroute
Dialogic
The telecom industry must look beyond its traditional activities to find the next wave of growth or risk becoming a trivial piece of the puzzle. The API movement is transforming the industry by enabling developers to re-imagine the user experience by incorporating calling and messaging into thousands of use cases. Giving developers access to APIs also drives adoption of existing telecom services, including tried and true voice, SMS, and MMS. This session will explore how APIs, from carriers and PaaS providers, enable innovation with telecommunications in a flexible, yet simple manner. The re-energization of the market requires a flexible, powerful way for developers to easily and economically integrate carrier services into their offerings to deliver a unique user experience. By carriers providing direct access to telecommunications networks they are enabling developers to take an uninspired industry to an inspired state of creativity.
  Business Track
  Vertical Track
9:30-9:55am
Wednesday - 7/20/16
Smart Machines Track (Room 19)
Connecting to the Future
APISM-11
Decentralized and distributed network systems are coming of age, and they have the potential to significantly impact how organizations are built, and how they interact with each other. Blockchain technology has introduced a fundamental paradigm shift, and companies will need to reevaluate their value propositions to stay relevant in a future that promises to be less centralized and more customer-centric. As that happens, how will blockchains and smart machines, two potentially dominant - and certainly disruptive - technology trends - intersect?
  Smart Machines Track
10:00-10:25am
Wednesday - 7/20/16
Smart Machines Track (Room 19)
Deep Learning: What is it and Why are We Interested?
APISM-10
Deep learning is a subset of machine learning research, focused on achieving real and reliable artificial intelligence. This session considers the extension of deep learning beyond machine learning and how it will be used to create AI and how, those innovations will impact business.
  Smart Machines Track
10:30am
Wednesday - 7/20/16
Keynote Session (Room 21)
Keynote Presentation by Nexmo & Zenly: Examining the Effectiveness of Globally Scalable Cloud Communications APIs
K-03
Communications are evolving at an exponential rate. Learn how cloud communications APIs and SDKs can enable businesses to become more agile and scale faster, by offering effective customer engagement tools, secure user verification processes and phone number intelligence. This session will also highlight the success of a viral real-time location app, Zenly, which increased its global reach by nearly 30% using cloud communications APIs, driving over 1M app downloads at launch. Finally, we will take a look at "what's next" in cloud communications, and what impact this will have on unified communications, CPaaS, mobility, contextual communications and more.
  Keynote Session
11:00am
Wednesday - 7/20/16
Keynote Session (Room 21)
Keynote Presentation by TIBCO Mashery: The Platform of Tomorrow: Preparing for the Future of Business Today!
K-04
TIBCO Software
Tomorrow holds the promise of new and exciting business models driven by increased access to data allowing businesses to uncover new insights and build applications that will turn those insights into meaningful actions. Join TIBCO's Director of Digital Strategy Rob Zazueta on this journey to a bright future where APIs, cloud technology, microservice architecture and real time analytics converge to create the Business of Tomorrow... today! It's in the one of an old futurist movie - think The House of Tomorrow at Disneyland from the 50s. The basic premise is that businesses need to prepare for the opportunities that are coming by building a flexible, agile infrastructure through decoupled microservices communicating via lightweight APIs. So it's cloud + microservices + APIs with a bit of TCI and Mashery tossed in to show how we do it.
  Keynote Session
11:30am
Wednesday - 7/20/16
Keynote Session (Room 21)
Keynote Presentation by Khronos: The Landscape of Hardware APIs and Silicon Acceleration Opportunities
K-05
Khronos Group, NVIDIA
Advances in silicon processors continue to pack amazing levels of functionality and performance into a wide variety of devices and platforms. Many cutting-edge applications, such as virtual and augmented reality, depend on harnessing advanced hardware acceleration for parallel computation, 3D graphics and vision processing. This presentation explores the need for open standards to portably and easily harness hardware, and the role of the Khronos Group that specializes in defining royalty-free APIs to connect software to advanced silicon.
  Keynote Session
12:00-4:00pm
Wednesday - 7/20/16
(Room 12)
Expo Hall Open
X-05
  
12:30pm
Wednesday - 7/20/16
(Room 12)
Lunch
X-06
  
1:30-3:25pm
Wednesday - 7/20/16
Developer Workshop (Room 19)
Temasys Developer Workshop - In-App Real-Time Communications Tips Tricks and Traps
APIDW-06
In this workshop we'll look at some of the choices you have when making buy / build / rent decisions for platforms that support real time communications in applications, benefits and risks associated with selecting a platform partner, and how to avoid typical implementation challenges that we see everyday. We'll highlight specific use cases that illustrate a wide variety of different ways to easily and elegantly bring real-time communications into applications as features that increase customer engagement, or as core functionality for new disruptive businesses.
  Developer Workshop
1:30-1:55pm
Wednesday - 7/20/16
Business Track (Room 17)
What App Users Want from APIs
APIV-07
Verizon
Integration has become the number one use case for APIs yet many APIs haven’t been designed and optimized for the use cases associated with connecting, integrating and synchronizing data through APIs. Increase the adoption and facilitate the consumption of your API by optimizing it to facilitate the ever expanding integration use cases not only for developers but making your API available for the “other 70%” of integration users outside of IT departments. How can app developers and providers start to fully embrace API integration into their product strategy? Based on the experience of integrating to hundreds of APIs, Mark will provide 5 tips for optimizing APIs for the integration use case. Practical examples will include: embracing customization through APIs, the impact of richer metadata, improving the coverage of webhooks and the impact of limiters on the consumers of APIs.Technologies leaders ready to enhance their API strategies will join this thought-provoking session and leave with a new perspective on API consumption use cases.
Vertical Track (Room 20)
Turbocharge your API Strategy with SDK
APIV-14
Phone.com
Hooks were once all about rock & roll and pirates, but these days they’re far more commonly associated with the APIs that are transforming the way businesses deliver services. It’s no longer browser-first, nor even mobile-first, when it comes to building technology infrastructure. API-first is the new imperative, and the telecom space is answering the call. Telecom players are scrambling to get their APIs in the hands of developers, but pitfalls lurk at every turn. For developers, a well-documented, easy to understand API is a must have, but in cloud-enabled VoIP and PBX, the secret to success is in your SDK. Just like the hook that makes your favorite song unforgettable, the SDK makes your APIs the choice of top developers.
  Business Track
  Vertical Track
2:00-2:25pm
Wednesday - 7/20/16
Business Track (Room 17)
Leveraging API Description Formats APIs in the Development Lifecycle
APID-12
SmartBear Software, Inc.
REST APIs have gained massive popularity because of their ability to be easily consumed by mobile devices and cloud services, making them the “new library” for developers. As they move into services and form an important part of microservices, APIs are becoming more and more dependent on API Description formats like Swagger. This session will discuss how the description format streamlines the development lifecycle and allows focus to move back to core business logic.
Vertical Track (Room 20)
Expanding WebRTC Capabilities Beyond the Typical Use Cases
APIV-15
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for Web and native mobile applications allowing for advanced multi-user use cases such as video broadcasting, conferencing, media recording and others. This presentation will discuss how APIs and integrations for new WebRTC use cases, such as team collaboration, virtual classrooms, broadcasting, archiving and security, are helping drive innovation and bring new capabilities to businesses.
  Business Track
  Vertical Track
2:00-3:55pm
Wednesday - 7/20/16
Developer Workshop (Room 16)
Ytel Developer Workshop - message360°: How, Why, When, Where? How to Use Multi-channel Effectively
APIDW-04
The way we communicate is enhanced and modified consistently through the technology, tools and resources made available to us. To satisfy the demands of consumers and new trends, businesses have to not only find their audience, but also communicate with them wherever they actively listen, and without overwhelming (annoying) users and having them opt-out. Those using a multi-channel approach supported by cloud communications will be the front-runner of this exciting revolution.
  Developer Workshop
2:30-2:55pm
Wednesday - 7/20/16
Business Track (Room 17)
REST API Best Practices
APIB-19
MuleSoft
In this session we’ll take a look at building a Representational State Transfer (REST) API, starting off with a quick overview of what REST is, why REST over RPC/SOAP, CRUD and HTTP Action Verbs, longevity, using HATEOAS/HAL, responses and messaging, design and prototyping, documentation, and making your API easy to use.
Vertical Track (Room 20)
Mobile-first Communications APIs and The Mobile Last Mile
APIV-16
Agora.io
How easy is it to add reliable video and voice to your mobile applications with ensured quality of experience over the variability of the global Internet, bad mobile networks, challenges of the “mobile last mile” and different mobile devices? How much expertise and back-end deployment is required to make all this work, or can this be hidden behind the API that you use? This session covers today’s user expectations of “always there” embedded real-time video and voice communications that they find in every social media platform they use – from Facebook Messenger to WeChat – and what this means for every other consumer or business app. Such as your apps! We will discuss how cloud-based Communications Platform as a Service (CPaaS) APIs can make integrating global real-time communications much easier and more reliable for application developers.
  Business Track
  Vertical Track
3:00-3:55pm
Wednesday - 7/20/16
Vertical Track (Room 20)
Raising The Bar for SMS: How Cloud Communications APIs are Driving Innovation in Legacy Telco Services
APIV-13
Comunicano, Inc.
Plivo
Teli
Nexmo
Temasys Communications
The fragmented mobile carrier ecosystem has created wide-ranging challenges for communications, particularly in messaging. The SMS channel boasts the broadest reach, highest read rate, fastest channel for customer interactions. Some of the most successful companies in nearly all industries have harnessed global messaging to create competitive advantages (Uber in transport, Airbnb in travel, Barclays in alerts, etc.) However, the complex carrier infrastructure was not built to support business critical communications. In this session, learn how API-based cloud communications solutions are helping solve the challenges in SMS, including deliverability, real-time analytics, and routing.
  Vertical Track
3:00-3:25pm
Wednesday - 7/20/16
Business Track (Room 17)
Microservices Orchestration through API Management
APIB-20
Mashape
  Business Track
3:30-3:55pm
Wednesday - 7/20/16
Business Track (Room 17)
The New Climate of Data and System Integration
APIB-21
SPLICE Software
Data and data intelligence has become the most valuable asset for most companies. However, the landscape for data access, workflow, and security is drastically changing. As a result, many businesses are missing related industry innovations. This session will address current data integration issues seen today, while outlining the merits and importance of a simple and flexible API. For instance, businesses wanting to collect and leverage their customer data often face internal challenges when reconciling and aggregating all of their disparate data sources. Internal practices and policy can sometimes help mitigate this issue, but many businesses, who are losing the big data battle of scale, need to clean-up-house and encode logic into internal API's now - or they risk building an unusable mess of meaningless data. Software vendors looking to leverage a clients’ data will also need to keep this in mind, as any process or policy not encoded in an external API will not be able to carry over across organizations easily.
  Business Track
4:00pm
Wednesday - 7/20/16
(Room 12)
IDEA SHOWCASE Networking Reception
X-07
  
4:30pm
Wednesday - 7/20/16
(Room 12)
IDEA SHOWCASE Begins
X-08
Presenting Companies:
-AVIwear
-NIWA
-PeaCube
-Stereotheque
-VGL Labs
  
Thursday, July 21, 2016
8:00am
Thursday - 7/21/16
()
Continental Breakfast
X-09
  
8:30-8:55am
Thursday - 7/21/16
Business Track (Room 17)
No Code APIs – Achieving Workflow Automation for Non-Techies
APIB-12
AxiaTP
APIs are amazing tools for developers, technical staff, and data analysts, but what about those that don’t know how to program? How can non-techies take advantage of the all the benefits that APIs have to offer without writing a single line of code? This session will overview some of the available tools, platforms, plugins, and other methods that non-technical staff can use to take advantage of the power of APIs. If you are a manager, marketer, salesperson, or other business staff, this session will teach how to use APIs to help automate some of your daily workflow tasks. We’ll discuss how to save time and increase efficiencies within the web applications that you use every day including social media, cloud storage, document management, project management software, and many others.
Developer Track (Room 19)
APIs: Legos for Developers
APID-16
The dream of easily reusable components is an old one in programming dating back to the emergence of object-oriented programming in the 1960s half a century ago. The truth is, it never really worked. Not in a way that transformed programming. Today, we find the required components have arrived in full force: they are called services. Services such as Twilio for communications, Stripe or Dwolla for payments, Sendgrid for emails and so on, which let programmers do amazing things with just a few lines of code and enable them to build and launch something meaningful in the duration of a hackathon. That act of assembling the components into a new whole though, still happens largely through exactly the kind of programming we have always done. But here too change is on the way and people is creating new experiences assembling services and APIs. What are the minimum requirements for a modern API to fit into this landscape? What are the tools out there that are enabling this code-glue approach? We are not quite there, but the future in which most people will be empowered to build software is arriving and APIs are the key enablers for this.
Vertical Track (Room 20)
What’s Holding you Back from Achieving API-Actualization
APIV-21
SmartBear Software
APIs are ubiquitous. They are an extension of your business and your brand. For some organizations, APIs are the biggest revenue drivers, while in other’s they increase business footprint and open a path to innovation. ‘API-First’ approach is the main underlying construct for almost all your growth strategies - digital transformation, mobile-first or IoT. However performance and quality is critical when you are dealing with APIs. To effectively innovate using APIs, it is absolutely essential that you understand the definition of API-quality as seen by various stakeholders. In this talk we will explore the true cost of poorly performing APIs, share insights from an original research conducted earlier this year – the State of API survey taken by 2300+ API professionals across the globe, apply Maslow’s hierarchy of needs to APIs and layout the path to API-actualization.
  Business Track
  Developer Track
  Vertical Track
9:00-10:55am
Thursday - 7/21/16
Developer Workshop (Room 16)
agora.io Developer Workshop: Mobile Real-time Video and Voice Made Easy
APIDW-05
Agora.io
Agora.io
Come to this workshop to learn about the easiest way to add real-time video, voice and broadcasting to your apps using a cloud communications API that hides the complexity of ensuring premium quality over Internet bottlenecks, bad mobile networks and across all kinds of mobile device! We will look at communications API choices, including WebRTC, mobile SDKs and cloud communications platforms (CPaaS) and we will build a real-time video app for iPhone live on stage that developers can build themselves during the session or just follow-along and do this later. For details on what to bring to the workshop to do live coding see http://bit.ly/AgoraAPIWorkshop.
  Developer Workshop
9:00-9:25am
Thursday - 7/21/16
Business Track (Room 17)
Moving Toward a Modular Enterprise
APIB-04
Launch Any
APIs are leading the way for today's mobile initiatives and generating new business models as a result of the API economy. Cloud architecture is being combined with existing data centers to accelerate application development. User experience is being migrated to new devices that interact in our messaging platforms and respond to our voices. Individually, these technologies present new opportunities. Together, they will transform how we construct and use applications. This session examines the recent move toward unbundling business and technical capabilities into small, reusable microservices that can be used to compose new user experiences across a variety of devices. We will then look at how to transition from today's service-oriented architecture to move toward a more modular, composable enterprise. Finally, we will look at how the convergence of APIs, mobile, IoT, microservices, chatbots, and voice will fundamentally change the way we build software in the next 5-10 years.
Developer Track (Room 19)
Leveraging APIs for Rapid Software Development
APID-17
Axia Technology Partners
Through the use of a case study, this session will discuss the methodology and process for creating a software application primarily driven by APIs. Developers will understand how this modular approach enables rapid development and distributed workloads, and provides for ultimate scalability. Additionally, the discussion will explore how the resulting application is extensible by becoming an API itself.
Vertical Track (Room 20)
Using APIs to Improve Clinician Adoption of Telehealth
APIV-19
Vidyo
API based integrated solutions have made a significant difference in clinician workflow and patient care, which is key to accelerating adoption of telehealth. In the past few years there has been significant growth in the deployment of integrated solutions like teleICU, patient portals and clinician EHR interfaces which ultimately not only improve physician workflow tools, but increase the quality of patient care. Learn how some of the most innovative health systems today are leveraging APIs in telemedicine and why APIs are crucial in helping providers achieve the efficiencies necessary to thrive in the new economics of healthcare.
  Business Track
  Developer Track
  Vertical Track
9:30-9:55am
Thursday - 7/21/16
Business Track (Room 17)
Security: Hackers are Smarter than Traditional API Protection
APIB-13
Arxan Technologies
The adoption of APIs is growing at an unprecedented rate across many industries because they are helping organizations accelerate time to market, save money, and be more agile than ever. However, APIs are under heavy attack by hackers looking to exploit soft targets – and those targets are APIs that can act as highways into back-end servers where high-value data and IP is stolen. Traditional API security is no match for today’s threats and attackers that are targeting APIs. In fact, hackers are already capitalizing on exploiting API security vulnerabilities by taking approaches such as stealing cryptographic keys and spoofing the APIs. This session will discuss in detail the openings simple authentication leaves for hackers, and the ways that hackers are exploiting APIs to gain access to confidential data and assets on back-end servers, as well as educating the audience on controls that attendees can leverage to protect their organizations' APIs.
Developer Track (Room 19)
Building Your API for Longevity
APID-18
MuleSoft
One of the greatest challenges to developing an API is ensuring that your API lasts. After all, you don’t want to have to release and manage multiple versions of your API just because you weren’t expecting users to use it a certain way, or because you didn’t anticipate far enough down the roadmap. In this session we’ll talk about the challenge of API Longevity, as well as ways to increase your API lifecycle including having a proper mindset, careful design, agile user experience and prototyping, best design practices including hypermedia, and the challenge of maintaining persistence.
Vertical Track (Room 20)
API Usage in Health, Wellness, and Aging
APIV-20
B2 Group
  Business Track
  Developer Track
  Vertical Track
10:00-10:55am
Thursday - 7/21/16
Business Track (Room 17)
Marketing: You've Created Your APIs, Now What?
APIB-16
Comunicano, Inc.
Daitan Group
Temasys Communications
You spent time understanding the API economy and that developing and publishing your APIs is the path to the future of your business success. You've assembled a team of developers, determined which platforms to leverage for your APIs, and are ready to publish them for the world to use. Your ability to get your APIs in front of your partners and customers is truly where your success will lie. This session will discuss strategies for successfully bringing your APIs to market, including leveraging libraries, creating and joining ecosystems, educating customers and partners, and making your APIs easy for them to access. Without a solid API marketing plan, your development efforts will be for naught.
Developer Track (Room 19)
Why Aren't We Testing APIs?
APID-19
APIs have been around for a while, but the explosion point was around 2009. Why is it that six years later, we aren’t properly testing APIs, why isn’t there a common test language, and why isn’t this a big deal? Panelists will discuss their own experiences with failures due to testing, the impact that had, and tools and strategies for properly testing your APIs.
  Business Track
  Developer Track
10:30am-1:00pm
Thursday - 7/21/16
(Room 12)
Expo Hall Open
X-10
  

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